Common blockers were identified from both expert evaluation and from participants.

Initial setup: 

• Instructions in the app manuals are unclear, incorrect, and incomplete

• Illustrations in the app manuals are misinterpreted

• Instructions are perceived as too lengthy

App exploration:

• Unable to discover some key features

• Interaction elements are misinterpreted

• Some visual cues are misleading

Timers

• Few perceived the “Rise and shine” timer same as “On/Off” type of timer.

Prioritisation

What if you could give the user a perception of a quick and easy set up?

How might we create signature moments where users connect with TRÅDFRI at an emotional level?

Close Up

OPPORTUNITY AREA - SETUP 

Setup involves multiple steps which are hard to follow

In the current app

• The communication of the instructions proved to be difficult to understand for everyone, however, the illustration were helpful

• Having multiple instructions on one screen leads to information overload

• User doesn’t get a holistic picture of the entire flow of setup, missing sense of control

PROPOSED DESIGN: 

We made Setup simple and easy to follow

Why does this design work?

• The progress tracker shows users where they are in the process

• Steps are broken down in order to reduce cognitive overload

• Animations provide further clarity, especially since there are multiple devices involved in the setup

#GUIDING #FUNCTIONAL

OPPORTUNITY AREA - HOME SCREEN

The current home screen, while clean and simple, doesn’t give the user a sense of control

In the current app

• A simple, clean look & feel gives the app richness and we wanted to retain that

• The current home page doesn’t show all groups/rooms at a glance

• It leaves user feeling unsure about the hierarchy of information

PROPOSED DESIGN

All new home screen which keeps the app experiential while also giving users a sense of control

Why does this design work?

• Overview of all rooms at once helps user make a quick decision on what to do next and keep track of which lights are on/off

• Ability to ‘switch off all lights’ helps user quickly turn on/off lights when entering/exiting the house

• Ability to see how many hours each set of lights have been on, gives the user a sense of how much energy they are consuming and potentially become more energy conscious.

• Progressive disclosure of information enables better navigation

#SENSEOFCONTROL #FUNCTIONAL

OPPORTUNITY AREA - MOODS

Moods - a missed signature moment in the current app

In the current app

• The concept of moods is buried within the light groups and is, therefore, harder to discover and experiment with

• The overall app experience is functional for key tasks but a feature such as ‘moods’ needs to appeal to the emotional level

PROPOSED DESIGN

We’ve surfaced the moods feature to bring about an emotional connect with the users

Why does this design work?

• Discover moods is specifically designed to help users explore and be playful with the

• app. This could well be crafted as a signature moment for the TRÅDFRI app experience

• • Default mode of the bulb allows the user to get back to the default state

#TAILORED #EMOTION

OPPORTUNITY AREA - ON-BOARDING

Currently there’s not much a user can do until they complete the set up process

In the current app

• It makes users quickly jump into the process of connecting their devices before viewing anything else on the app

• Since the set up process can be a bit daunting, there needs to be some glimpse of what the app is all about, in order for users to feel motivated through the set up process

PROPOSED DESIGN

We have designed an on-boarding experience which brings out the ‘why’ of this product

Why does this design work?

• People have something interesting to see and learn prior to entering the process of set up

• The tone of voice encourages users to go through the content and also gives them a motivation to go through the set-up and await what’s on the other side

• Animations help keep interest alive

#GUIDING #FUNCTIONAL

Recap